What you need to know
- Microsoft announced two new services to help marketers and retailers through artificial intelligence.
- Microsoft PromoteIQ delivers analytics, while Microsoft Bing for Commerce uses AI to gain insight from website searches.
- Microsoft PromoteIQ is available now, and Microsoft Bing for Commerce is available in preview.
Microsoft PromoteIQ delivers end-to-end commerce marketing platform, according to Microsoft. It includes an analytics suite that helps brand managers identify sales lifts. It can also work with Microsoft Advertising. Microsoft states that "Microsoft PromoteIQ helps make it easy by delivering an end-to-end commerce marketing platform with enterprise-grade capabilities to manage and scale vendor-funded digital marketing — whether on-site or off-site."
Microsoft Bing for Commerce uses AI to help businesses gain insights regarding product searches. It works alongside Bing Intelligence and Microsoft AI, which can gain insights for searches on company websites. Microsoft summarizes the new service in its blog post, "Microsoft Bing for Commerce is an intelligent search, personalization and product recommendation solution that helps gives retailers the power to meet today's shopper expectations and grow revenue, thanks to more relevant and customized results that drive conversions."
