
Jason Ward
Jason L Ward is a columnist at Windows Central. He provides unique big picture analysis of the complex world of Microsoft. Jason takes the small clues and gives you an insightful big picture perspective through storytelling that you won't find *anywhere* else. Seriously, this dude thinks outside the box. Follow him on Twitter at @JLTechWord. He's doing the "write" thing!
Latest articles by Jason Ward

Microsoft's dubious positioning of the Surface Duo killed an ambitious vision
By Jason Ward published
Duo Dismay The Surface Duo was ahead of the curve, literally. Despite massive improvements in the Duo 2, Microsoft's mistakes are all too familiar.

How fathering a son with disabilities helped Microsoft's CEO transform the company
By Jason Ward published
Microsoft's CEO Satya Nadella was changed after he became a parent to a son with severe cerebral palsy. The empathy that changed him also changed Microsoft. Here's why.

Microsoft's 'inclusive design' will increase its focus on accessibility in 2022
By Jason Ward published
Microsoft has been aggressively driving accessibility in products and services through its inclusive-design mission. And 2019 may be the year inclusive design goes mainstream.

How Surface and Azure are making Microsoft experiences 'best on Windows'
By Jason Ward last updated
Microsoft's "best on Windows" promise may be unfolding via its Surface family and cloud collaboration.

5 ethical risks AI presents for Microsoft and other tech giants
By Jason Ward last updated
Companies, governments, policymakers and citizens have a lot of work to do to ensure AI doesn't reflect the worst of humanity.

Samsung's Galaxy Fold woes validate Microsoft's Surface Andromeda caution
By Jason Ward last updated
Samsung's Galaxy Fold was hit by early display issues and is now delayed — was Microsoft wise in not playing its foldable pocket PC Surface Andromeda card so soon?

The truth about Apple's new iPad ads, Microsoft Surface and Windows
By Jason Ward last updated
Apple is poised to refresh its not-as-popular-as-they-used-to-be iPad tablets.

These are Microsoft's three ambitious visions for mobile
By Jason Ward last updated
Microsoft failed with smartphones but is still pursuing mobile in three distinct areas.

Microsoft promotes city-wide inclusion as 2018 Special Olympics sponsor
By Jason Ward last updated
Microsoft's inclusion efforts have spanned hiring practices and inclusive product design. As the presenting sponsor for the 2018 Special Olympics it hopes to transform Seattle to a city of inclusion.

How (and why) a visit to a Microsoft Store left one enthusiast feeling dejected
By Jason Ward last updated
I was a diehard Microsoft enthusiast long before I joined Windows Central. That's why I wish a recent visit to a Microsoft Store could have gone better for me.

Microsoft's quiet mission is to make technology accessible to everyone
By Jason Ward last updated
Today, Thursday, May 16th, 2019, is Global Accessibility Awareness Day; and Microsoft is committed to ensuring that its technology, from conception to production is built for everyone – including the approximate 650 million people living with disabilities.

Microsoft caught in crosshairs of gender discrimination claims amidst #MeToo movement
By Jason Ward last updated
In the wake of Microsoft's far-reaching inclusion efforts in hiring practices, product design, and company culture it is morbidly ironic that the company finds itself in the crosshairs of a potential class-action lawsuit for discrimination against women.

Microsoft's 'Your Phone' is trying to keep your phone in your pocket
By Jason Ward last updated
Microsoft's Your Phone app strives to keep your phone in your pocket.

Microsoft's retail partnerships prove it's committed to consumers (but not how you think)
By Jason Ward last updated
Microsoft is committed to consumers. Just not in the way you may think.

How Microsoft's Surface Andromeda pocket PC could disrupt the market
By Jason Ward last updated
Microsoft boasted its Andromeda-inspired PC category would be disruptive. Here's how.

Why a pen-focused cellular Surface Mini tablet would be awesome
By Jason Ward last updated
In 2014, Microsoft canceled a pen-focused Surface Mini tablet due to lack of differentiation. With Core OS, Windows Ink, Whiteboard and cellular PCs, things have changed.

Microsoft and Deque make accessibility easy for millions of developers
By Jason Ward last updated
Most people without disabilities ignore articles about accessibility because they seem irrelevant to them. With the digital world becoming more integral to our lives, and disabilities being acquired through accidents, disease or aging, ignoring this information may not be in our best interests.

Microsoft needs to leverage partnerships, eSIM and edge computing to position ultramobile PCs
By Jason Ward last updated
If the 'Surface phone' is real, partnerships, eSIM, edge computing and Windows 10 will be crucial to market positioning, "bypassing" carriers and creating unique experiences for ultramobile PCs.

How CES 2019 put a spotlight on Microsoft and edge computing
By Jason Ward last updated
At its 2017 developer conference, Microsoft began emphasizing its plans for the 'intelligent edge.' At CES 2019, Microsoft and its partners made those plans more of a reality.

Microsoft, the ID2020 Alliance, universal digital identification and you
By Jason Ward last updated
Last year Microsoft joined ID2020, a global Alliance whose goal is to create universal digital identities for everyone. What are the social, economic and ethical implications of such an initiative?

A candid discussion on Microsoft, African Americans, tech and inequality
By Jason Ward last updated
It's been less than 100 years since the American Civil Rights movement. The impact of centuries of inequality is still being felt, even in the poor representation of blacks in Microsoft and tech.

Why Microsoft needs to fix its broken tablet mode in Windows 10 (before it's too late)
By Jason Ward last updated
Microsoft's sub-par Windows 10 Tablet Mode is hurting its productivity advantage, leisure computing endeavors and Surface Andromeda hopes.

Why Android is a serious problem for Microsoft
By Jason Ward last updated
Android began its trek to rule personal computing ten years ago. It recently overtook Windows as the most used OS in the world, and that Microsoft has a serious Android problem. Here's why.
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