Sean Endicott is a news writer and apps editor for Windows Central. He has covered the Windows, hardware, and AI beats for over 11 years. A journalism graduate of Nottingham Trent University, Sean has documented the industry’s entire arc — from the Lumia era to the launch of Windows 11 and the subsequent rise of generative AI.
Having started his career at Thrifter, Sean developed expertise in price tracking and hardware value. He now uses that experience to help readers navigate the complexities of the PC market, whether he's analyzing the "adoption wall" facing a billion Windows 10 PCs or tracking how the AI boom is driving up the cost of consumer RAM.
Outside of tech journalism, Sean is a pioneer in UK sports media. In 2017, he became one of the first people to stream an American football game in the UK via smartphone, eventually managing live broadcasts for the University of Nottingham and filming for the Great Britain national team. He is also one of the country’s leading experts in AP Capture systems.
A tech-forward coach on the field, Sean was named the 2024 BAFA Youth Coach of the Year. Whether he’s using Excel and Clipchamp to lead his team to back-to-back northern championships or breaking down a new AI feature, he’s focused on how technology can be used to gain a practical edge.
Latest articles by Sean Endicott

Stack years of Microsoft 365 — this deal would have been a bargain in 2013
By Sean Endicott published
Deal Microsoft 365 is down to $64.99 for Personal and $99.99 for Family. You can stack up to 5 years and get Word, Excel, OneDrive, and AI features at a major discount.

ASUS ROG Ally drops to lowest price ever — now costs less than Nintendo Switch 2
By Sean Endicott last updated
Deals The ASUS ROG Ally just dropped to $549.99, making it cheaper than the Nintendo Switch 2. It’s the lowest price ever for the ROG Ally with a Ryzen Z1 Extreme chip.

I skipped Prime Day tech for baby gear — here are the 5 deals that almost got me
By Sean Endicott published
Deals I’m skipping tech shopping this Prime Day to prep for fatherhood, but these are the deals I would have taken advantage of if I weren't expecting.

How NVIDIA beat Microsoft and Apple to a $4 trillion valuation
By Sean Endicott published
Computing NVIDIA became the world’s first $4 trillion company after years of AI-driven growth, passing tech giants Microsoft and Apple along the way.

Teams now has threads in channels — a feature Slack users have had for years
By Sean Endicott published
Apps Microsoft Teams is finally adding threaded replies in channels, a feature Slack and others have had for years. The feature is now in public preview.

This Hall Effect controller is so good, I kept "testing" it for over 100 hours
By Sean Endicott published
Deal The GameSir Super Nova surprised me with its Hall Effect sticks, charging dock, and comfort — and now it’s at its best price ever for Prime Day.

Forget high-end rigs — this RTX 4050 laptop is all you need for 1080p gaming
By Sean Endicott published
Deal You don’t need to spend $2,000 to game on PC. This $649 HP Victus with RTX 4050 handles 1080p gaming just fine and is 28% off through an anti-Prime Day deal.

Turn any screen into a cloud gaming setup with this discounted Xbox bundle
By Sean Endicott published
Deal Get an Xbox Controller, Fire TV Stick 4K, and Game Pass Ultimate for $77.99, a 42% discount on an easy cloud gaming setup.

Save $280 on the Alienware AW2725DF — a 360Hz QD-OLED gaming monitor with elite specs
By Sean Endicott published
Deal Alienware’s 360Hz QD-OLED gaming monitor is now $280 off, delivering elite speed, color, and clarity for under $620.

Microsoft Edge just got a lot faster — UI elements now load up to 40% quicker
By Sean Endicott published
Browsing Microsoft Edge is now faster than ever, with UI load times reduced by 40% and key elements loading in under 300ms thanks to WebUI2.0.

Save $550 on the ASUS ProArt PX13 with 3K OLED display, RTX 4050, and AI tools
By Sean Endicott published
Deal Creators can save over 30% on the ASUS ProArt PX13 — now $1,249.99 with a color-accurate 3K OLED display and AI-ready hardware.

Save $250 on the Razer Iskur V2 — premium lumbar support and 4D armrests for $399.99
By Sean Endicott published
Deal Razer's Iskur V2 gaming chair is now $399.99, a $250 discount that puts it in mid-range territory despite premium lumbar support and 4D armrests.

You can now bold and italicize in Notepad — no, seriously
By Sean Endicott published
Apps Microsoft has added bold, italic, and Markdown support to Notepad for Windows 11, updating the famously simple text editor with formatting tools.

Lenovo’s Legion Go S runs better on SteamOS, and the superior version is now on sale
By Sean Endicott published
Deal SteamOS transforms the Legion Go S into a Steam Deck competitor—and now it’s $50 off just in time for 4th of July savings.

Microsoft 365 Copilot expands — now supports 48 languages, meeting scheduling, memory, and more
By Sean Endicott published
AI Microsoft 365 Copilot now supports 48 languages — and it just added smarter tools for Outlook, Edge, Excel, and its mobile app.

PowerToys Command Palette just got a major upgrade — and it makes Windows Search look outdated
By Sean Endicott published
Apps PowerToys 0.92 brings a faster, more stable Command Palette with improved extensions, search tools, and customization options for Windows users.

AI in OneNote is cool, but this new multi-monitor feature turned my head
By Sean Endicott published
Apps Microsoft recently added Copilot Notebooks to OneNote, but a fix for blurry content might be more useful in daily life.

Gelsinger says Intel forced him out — "I wanted to finish what I started"
By Sean Endicott published
Computing Former Intel CEO Pat Gelsinger says he wasn’t allowed to finish what he started and suggests the company forced him out before his turnaround was complete.

Samsung QN90D gets early Prime Day deal — save $400 on this bright, 144Hz gaming TV
By Sean Endicott published
Deals The Samsung QN90D is a highly review TV with ultra-low input lag, an anti-reflective screen, and four HDMI 2.1 ports. Right now, it's on sale for $400 off ahead of Prime Day.

Save up to 70% on lifetime cloud storage — no subscription needed
By Sean Endicott published
Deals pCloud is offering up to 70% off its lifetime cloud storage plans through July 7. The deal lets you back up your files without having to deal with subscription fees.

The Meta Quest 3S Xbox Edition is more than a reskin — it's the best value in VR
By Sean Endicott published
Deals The Meta Quest 3S Xbox Edition adds an Elite Strap, exclusive Xbox controller, and Xbox Game Pass Ultimate, all for just $100 more than the standard model.

Time is running out to grab the 4TB Seagate Xbox Expansion Card at a discount
By Sean Endicott last updated
Deals Seagate’s new 4TB Expansion Card for Xbox Series X|S is $70 off. The deal was supposed to end days ago, but it is still live.

The secret behind Windows 11’s AI agents? Mu — a fast, compact model built for NPUs
By Sean Endicott published
Windows Microsoft’s Mu model gives Windows Settings new AI powers. It lets you use natural language and instantly change settings. Here's how it was developed.
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