First series of Surface Go ads focus on portability, Cortana, and more

Microsoft's new Surface Go is set to hit stores and ship out to preorder customers on August 2, and it looks like it's ready to hit your TV screen as well. Microsoft has released a fresh batch of ads for the device on YouTube, including ten new 16-second spots (via OnMSFT).

The ads draw attention to features like Cortana and Windows Hello, showing that it packs the same capabilities as its bigger brothers. But the main focus looks to be on Surface Go's portability – a major selling point for the 10-inch device as it seeks to go head-to-head with Apple's iPad in the tablet space.

Surface Go will be available August 2 in two main configurations, with one featuring 4GB of RAM and 64GB of storage, while the second packs 8GB of RAM and 128GB of storage. There's also a third configuration that has popped up at Costco with 4GB of RAM and 128GB of storage. Prices start at $399 for the base model, and preorders are available at the Microsoft Store and Best Buy now.

Dan Thorp-Lancaster

Dan Thorp-Lancaster is the former Editor-in-Chief of Windows Central. He began working with Windows Central, Android Central, and iMore as a news writer in 2014 and is obsessed with tech of all sorts. You can follow Dan on Twitter @DthorpL and Instagram @heyitsdtl