Sean Endicott is a news writer and apps editor for Windows Central. He has covered the Windows, hardware, and AI beats for over 11 years. A journalism graduate of Nottingham Trent University, Sean has documented the industry’s entire arc — from the Lumia era to the launch of Windows 11 and the subsequent rise of generative AI.
Having started his career at Thrifter, Sean developed expertise in price tracking and hardware value. He now uses that experience to help readers navigate the complexities of the PC market, whether he's analyzing the "adoption wall" facing a billion Windows 10 PCs or tracking how the AI boom is driving up the cost of consumer RAM.
Outside of tech journalism, Sean is a pioneer in UK sports media. In 2017, he became one of the first people to stream an American football game in the UK via smartphone, eventually managing live broadcasts for the University of Nottingham and filming for the Great Britain national team. He is also one of the country’s leading experts in AP Capture systems.
A tech-forward coach on the field, Sean was named the 2024 BAFA Youth Coach of the Year. Whether he’s using Excel and Clipchamp to lead his team to back-to-back northern championships or breaking down a new AI feature, he’s focused on how technology can be used to gain a practical edge.
Latest articles by Sean Endicott

How long can you run a PC on AA batteries?
By Sean Endicott published
Gaming How many AA batteries does it take to run a PC? One YouTuber found out, and the result is a high-tension "speedrun" that I need to see more of.

Xbox’s next-gen AI vision is here (if you're an Insider with an Xbox Ally X)
By Sean Endicott published
Xbox Xbox Insiders can now test AI-powered highlight reels on the ROG Xbox Ally X. The NPU-exclusive feature is a hint at Microsoft's next-gen console strategy.

Lenovo’s "iMac killer" is $600 off during Apple launch week
By Sean Endicott published
Deals While Apple floods the zone with iPhone 17e and iPad Air news, the Lenovo Yoga AIO 27" is stealing the show with a $600 discount and a rotating screen the iMac can't touch.

Razer’s new 16-inch sleeve is a wireless charger for your phone
By Sean Endicott published
Accessories Razer's latest accessory turns your laptop sleeve into a MagSafe-compatible charging station, but you’ll still need to bring your own power bank or power source.

Reclaim your desktop: 25% off Start11 for Windows 11
By Sean Endicott published
Deal Stop fighting a rigid Start menu. Reclaim your desktop with Start11 and save 25% using our exclusive Windows Central discount code.

Windows Wrap: A messy new Start menu and a deal to fix it
By Sean Endicott published
News Windows 11’s new Start menu is a masterclass in frustration. See how Microsoft’s latest UI fails, our 5 fixes, and an exclusive 25% off deal on Start11.

OpenAI just raised $110 billion, but Microsoft didn’t give them a penny
By Sean Endicott published
AI Microsoft skipped OpenAI's latest multi-billion dollar funding round, but a joint statement confirms their Azure and IP agreements remain unchanged.

Microsoft Teams beats Slack to this long-requested messaging feature
By Sean Endicott published
Apps Microsoft Teams adds multi-message forwarding, beating Slack to a long-requested feature that has been a staple of WhatsApp for years.

New Cloud PCs are on the way from Dell and ASUS
By Sean Endicott published
Windows Microsoft is expanding its Cloud PC portfolio with new dedicated hardware from ASUS and Dell, bringing Windows 365 devices to 58 countries.

Save $20 on this no-fee, OneDrive-friendly photo frame
By Sean Endicott published
Deal I need my photos to work everywhere, not just in iCloud. The Pix-Star LUX is the best OneDrive-ready frame I’ve found, and it’s $20 off with no monthly fees.

Dell 14 Premium Deal: Save $820 on this "Secret" XPS 14
By Sean Endicott published
Deal The Dell 14 Premium is $820 off, offering 32GB of RAM and a 3.2K OLED display. It's an XPS 14 in everything but name and a better value than the newer base models.

The new Dell XPS 14 and XPS 16 laptops see their first big price cut
By Sean Endicott published
Deals The new XPS 14 and XPS 16 just dropped by $250, giving you launch‑day hardware without the usual launch‑day premium price.

Microsoft Edge may open Copilot automatically when you use Outlook
By Sean Endicott published
Apps Microsoft plans to make Edge open Copilot automatically when you click Outlook links. It's an odd addition at a time when people are already tired of forced AI features.

Xbox fans can’t agree on Spencer’s era, and Sharma now takes the reins
By Sean Endicott published
Gaming Fans are split on Asha Sharma as Xbox’s new CEO, but many hope fresh leadership can refocus the brand after years of mixed decisions and shifting strategy.

PowerToys Command Palette continues to outshine Windows Search
By Sean Endicott published
Apps Command Palette lets you search files, launch apps, run system commands, and more — and a new lightning-fast mode makes those actions even snappier.

OneDrive’s macOS makeover — does native design matter?
By Sean Endicott published
Apps Microsoft is rolling out a redesigned OneDrive for macOS with new native UI elements, marking one of the app’s biggest visual updates in years.

Surface Pro update fixes VPN and cellular problems — right as 5G expands
By Sean Endicott published
Surface Microsoft’s latest Surface Pro firmware update fixes VPN and cellular issues, arriving as the company deepens its 5G push through a new Ericsson partnership.

This whiteboard app puts Microsoft’s to shame — and barely sips RAM
By Sean Endicott published
Apps A fast, lightweight whiteboard app called Markerpad highlights how sluggish and web‑heavy Microsoft Whiteboard feels on Windows 11.

Windows Wrap: Xbox’s new CEO doesn’t need to be a gamer
By Sean Endicott published
News Asha Sharma’s appointment as Xbox CEO has raised questions about her gaming background, but the real issue is whether she’ll put players and creativity first.

2026 GPU prices are brutal — this Legion Tower 7i deal is a relief
By Sean Endicott published
Deal Sky‑high GPU and RAM prices have made upgrading painful in 2026, but this Lenovo doorbuster cuts $1,570 off a Legion Tower 7i with an RTX 5070 Ti and 32GB of RAM.

The “practically perfect” Razer Kishi Ultra hits lowest price ever
By Sean Endicott published
Deals Razer’s premium Kishi Ultra controller is now at its lowest price ever, making its robust build and haptics far more accessible to mobile gamers.

Xbox Ally X price jumps again — here's who has to pay the AI tax
By Sean Endicott published
Gaming The ROG Xbox Ally X just received another regional price hike, now in Australia. The increase raises questions about rising handheld costs and hardware pricing.

Microsoft caught using "amateuristic" AI slop to plagiarize graphics
By Sean Endicott published
AI Microsoft is under fire for using AI to plagiarize a well-known technical diagram, resulting in a typo-ridden version labeled as AI slop.
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