This 4K 43-inch Amazon Fire TV is normally $399, but is now just ... $99?!

Amazon Omni Fire TV
(Image credit: Future)

The Annual Amazon Prime Day deal fest is nearly here, and the deals are already coming thick and fast in the run-up to the big day. The spiciest discounts, however, are reserved for invite-only deals, and this hot TV deal is no exception. I'm actually angry I'm a UK customer because this price of $99 for a 43" 4K Alexa-powered TV is frankly insane. This TV is affordable and packed with features that make it ideal for gaming.

The Amazon Fire TV 43" Omni Series 4K UHD Smart TV is available at a whopping $300 off as part of an invite-only deal to select customers, so not everyone will secure this price, but if you want to be one of the few, you'll need to get signed up to Prime now. 

Amazon Fire TV 43" Omni Series 4K UHD smart TV, hands-free with Alexa |

Amazon Fire TV 43" Omni Series 4K UHD smart TV, hands-free with Alexa | $399.99 $99.99 (-75%)

This TV is a dream for Xbox gamers on a budget, with a stunning 4K display, HDR10+ support, quad-core processor, and low input lag. The best part? You can control with your voice using Alexa. Level up your gaming experience for less than $100. 

Pros: Very affordable, good for gaming, 4K + HDR, "smart TV"

Cons: Won't be the best 4K panel, but Amazon is better than other cheaper brands

So why is this perfect for gaming? I'll tell you. First, this TV has a stunning 4K Ultra HD display with brilliant picture quality and vivid colors. It also supports Advanced HDR and HDR10+ Adaptive, which means you can enjoy more realistic and immersive scenes. Whether you’re blasting enemies in a fast-paced shooter like Call of Duty or exploring the magical world of Ori and the Will of the Wisps, this TV will make you feel like you’re in the game. It's worth noting that the listing states this TV has Dolby Vision. However, that only applies to the larger models. 

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Secondly, this TV has a powerful quad-core processor that ensures fast performance and smooth streaming. You can access many apps and streaming services with Fire TV OS, including Prime Video, Netflix, Disney+, and more. You can also watch live TV and sports with subscriptions to Hulu + Live TV, Sling TV, YouTube TV, and others. 

Thirdly, after digging, we found out that this TV has a super low input lag of 2.6 ms in Game mode, which means you can play your games without any lag or stutter. You can also hook up your Xbox console to one of the four HDMI inputs, one of which supports eARC for connecting soundbars or other audio gear. 

You can use the mics on the TV or the Fire TV Alexa Voice Remote to turn on the TV, find, launch, or control content, switch inputs, and more. You can also ask Alexa to show you the weather, sports scores, news headlines, and other cool stuff. You can even connect Alexa to your Xbox and boss it around like the good old days of the Kinect (RIP).

If you’re a gamer who wants to score some amazing deals on Prime Day, you’ll need to have an Amazon Prime account before you can request an invite or buy anything else Prime Day related.

Amazon Fire TV 43" Omni Series 4K UHD smart TV, hands-free with Alexa. (Image credit: Amazon)

Don’t worry. You can sign up for a free 30-day trial and cancel anytime. Then, you can request an invite for this insane offer by clicking the link above and hitting the “Request Invite” button below the price while logged into your Amazon account. 

If you get lucky, you can buy one of these awesome TVs for only $99.99 today and tomorrow But hurry, this is a one-time deal, and it’s hotter than any Black Friday deal I’ve ever seen.

Jennifer Young

Jen is a News Writer for Windows Central, focused on all things gaming and Microsoft. Anything slaying monsters with magical weapons will get a thumbs up such as Dark Souls, Dragon Age, Diablo, and Monster Hunter. When not playing games, she'll be watching a horror or trash reality TV show, she hasn't decided which of those categories the Kardashians fit into. You can follow Jen on Twitter @Jenbox360 for more Diablo fangirling and general moaning about British weather.