Intel's Avengers edition CPU gets you a fancy box but not the game

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You can buy an Avengers Intel CPU, but it doesn't seem to come with anything but a nice box.

Intel Core i7-10700K
Intel Core i7-10700K (Image credit: Rich Edmonds / Windows Central)

What you need to know

  • Intel announced an Avengers-branded desktop processor.
  • The chip comes with a box featuring Avengers artwork.
  • The chip does not come with the new Marvel's Avengers game.

Branded content isn't a new concept, but Intel has made a curious choice regarding its Avengers-branded CPU packaging, not including the game. Intel Gaming's Twitter account shared a video that showcases how the box art for the Avengers-branded CPU was made by a professional artist. While the art is impressive, several people online have complained that the branded CPU doesn't include a copy of Marvel's Avengers.

The 10th Gen Core KA line of CPUs features box art from muralist Tristan Eaton. The video goes over a bit of the creative process for the box and shows the front of the box toward the end of the video. In the lower-left corner of the box, you can see a fuzzy disclaimer. Eagle-eyed Twitter user momomo_us found a Vietnamese store listing for a branded CPU from a store called KCC (via Tom's Hardware). The box clearly states, "Game Not Included."

With only these images as a source, we can't say for certain if every branded Intel CPU lacks the game, but it seems likely that at least some of them don't come with it. The chip itself isn't any different either, so the only Avengers-branded item you'll get is the box.

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Notably, the KCC listing does have an adorable corgi statue dressed up as Captain America. It's unclear if this statue comes with the CPU or is sold separately.

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Sean Endicott
Sean Endicott
News Writer

Sean Endicott is a News Writer at Windows Central, where he covers Windows 11, Surface hardware, Microsoft 365, AI, apps, and the broader PC ecosystem. Since joining the site in 2017, he has written well over a thousand articles across the Microsoft landscape, covering breaking news, analysis, and feature reporting.

He writes Windows Wrap, a weekly column covering the biggest stories in Windows and the PC industry, and what they mean for the platform going forward.

Before joining Windows Central full-time, Sean worked in journalism and media production after earning a First Class degree in Broadcast Journalism from Nottingham Trent University. Outside of tech, he is an award-winning American football coach based in Nottingham, England, and was named BAFCA Youth Coach of the Year in 2024.