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Intel's Avengers edition CPU gets you a fancy box but not the game

Intel Core i7-10700K
Intel Core i7-10700K (Image credit: Rich Edmonds / Windows Central)

What you need to know

  • Intel announced an Avengers-branded desktop processor.
  • The chip comes with a box featuring Avengers artwork.
  • The chip does not come with the new Marvel's Avengers game.

Branded content isn't a new concept, but Intel has made a curious choice regarding its Avengers-branded CPU packaging, not including the game. Intel Gaming's Twitter account shared a video that showcases how the box art for the Avengers-branded CPU was made by a professional artist. While the art is impressive, several people online have complained that the branded CPU doesn't include a copy of Marvel's Avengers.

The 10th Gen Core KA line of CPUs features box art from muralist Tristan Eaton. The video goes over a bit of the creative process for the box and shows the front of the box toward the end of the video. In the lower-left corner of the box, you can see a fuzzy disclaimer. Eagle-eyed Twitter user momomo_us found a Vietnamese store listing for a branded CPU from a store called KCC (via Tom's Hardware). The box clearly states, "Game Not Included."

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With only these images as a source, we can't say for certain if every branded Intel CPU lacks the game, but it seems likely that at least some of them don't come with it. The chip itself isn't any different either, so the only Avengers-branded item you'll get is the box.

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Notably, the KCC listing does have an adorable corgi statue dressed up as Captain America. It's unclear if this statue comes with the CPU or is sold separately.

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Sean Endicott
News Writer and apps editor

Sean Endicott brings nearly a decade of experience covering Microsoft and Windows news to Windows Central. He joined our team in 2017 as an app reviewer and now heads up our day-to-day news coverage. If you have a news tip or an app to review, hit him up at sean.endicott@futurenet.com (opens in new tab).

1 Comment
  • All people have to do is wait a few months and wait for these boxes to pop up on Ebay for a few bucks.