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Buy the Cortana shirt that Joe Belfiore wore last week at Build

No, you’re not literally wearing the same shirt that Joe Belfiore wore last week during the day one keynote at Build 2014. Hopefully that one has been washed and framed at the Belfiore residence as a trophy for all the hard work that went into Cortana. But you too can join history and show off your support for Cortana on Windows Phone. Microsoft’s company store has the swag up for sale. Details below.

Show off your love for Windows Phone 8.1 and Cortana with this shirt. There are two variants, one with just Cortana on the front and nothing in the back. The other has Cortana up front, but the hashtag #cortanacashhaveawesome on the back.

Cortana Shirt

The shirts go for $22.95 and are available in small, medium, large, XL, 2XL and 3XL. Anyone thinking of ordering one to show their love for Cortana? They're currently listed as 'on order', so you'll want to bookmark this page for when they're back in stock. You can however, place a pre-order to make sure you get one when they do come in. 

Don’t forget to catch our Cortana hands-on video below.

Source: Cortana Shirt, Cortana Shirt with hashtag Via: Reddit

187 Comments
  • I don't want his shirt, I want a new one ;)
  • Oh you... ;)
  • I wouldn't mine being able to wear it, do they do it in very fat size? Is american XL the same or bigger than the european XL or bigger?
  • This is America, of course :D
  • Burn!
  • Contrary to popular belief, America is not the fattest nation, per capita. I believe that designation may fall to Mexíco. Not sure, but know its not us! Boom!
  • Wrong amigo. USA is #1 @ 30.6% and Mexico #2 @ 24.2%. The UK is a very close #3 @ 23%.
  • Well, dang. I guess I'm gonna drown my sorrows in some candied yams and fried chicken. Oh! Ben and Jerry's is buy one get one free this week!
  • Good thing ObamaCare is there for your  heart attack, eat up !!
  • Source?
  • The interwebs amigo! If it doesn't exist there...it doesn't exist!
  • Give me a link.
  • Just a little demanding wouldn't you say? Just search Global Obesity Stats as I did. I looked at 3 links with the same stats. 
  • https://www.youtube.com/watch?v=bufTna0WArc
  • Yes!
  • You're wrong too, Rish. You have old data. Mexico beat the US in 2008 with 33%. The US has since taken the lead again at 35%.
  • How am I wrong in saying the US is #1? #1 and "taken the lead" is pretty much the same thing, no? "The US has since taken the lead again at 35%."
  • BMI is a Bullshit scale anyway!
  • Though few are like this, one can be generally healthy and fat, but being fat is being fat and carries it own health risks like heart disease and diabetes. 
  • Yeah, just one problem is overeating... Here another big problem is that people don't vary their diets enough. All meat and cheese and no vegetables.
  • Anyway America has to many fat people to many government benefits and to many fukn fast food joints we gotta change something
  • Anybody else that has T-Mobile, get a text from them saying "Government's lifeline program offers affordable phone service for low-income customers! Check to see if you qualify!"
    Since when is having a cell phone a right? It is a privelage! This, is one reason why we are going broke!
  • A very minor reason. "Corporate welfare",  Wall St./Big Banks and decimating the middle class by far and away are more responsible for this.
  • Mexico is the fattest nation on earth. Check your source buddy!
  • Captain Flynn??? Is that you?
  • America may not be anymore, but it's definitely American gluttony that has infected the rest of the world, lol
  • HA! epic.
  • Whatever euro size you're after just imagine this chart: small=medium/large, medium = XL etc that's what i do when ordering
  • US sizing - Fat, Medium Fat, Extra Fat, Obese.
  • Lol.
  • No wonder Microsoft's contests are US only. If the anti-US consumer opinion/sentiment matches yours, I completely understand...
  • Huh? I am American. 
  • You have serious issues in that case. Your name sounds Indian and judging from your posts (You and Morpheus were having a discussion until you suddenly started calling it "rediculous" - which is not even a word, because you were out of arguments), you're either mentally challenged, or sitting in a corner of the US homesick.
  • hes not from the US XD just look at his previous posts and you even see he says hes not when he was planning a road trip... lmao hes austrailian
  • I'm guessing your fat.
  • American XL is orca xxxl :)
  • Once when school shirts were going on sale at the college I went to, they said they come in small, medium, large, extra-large, and grotesque.
  • XL is orca xxxl? What are you? a 75 lb Polynesian?
  • American XL is bigger than European XL mate.
  • Joe's exact shirt would go for like $5000 starting bid on eBay...he's just so awesome...
  • Does it come WP8.1 pre-installed? /s
  • ofc...but for 5k its gonna need to have access to nightly builds or something
  • JAJAJAJAJAJA
  • I want one two sizes too small.
  • Why not? It might have secret information about upcoming update
  • I see what you did there Daniel... Pretending to be the average first poster, who makes comments clearly based on the title, and contrary to what even the first line says... I like your humor!
  • Such a comodian, flush flush.
  • I actually wanted the shirt as well.  It would've been even better with color options. HAHA!
     
  • I read that as "I don't want his sh*t......."
  • I have no idea what we're talking about but I want some waffles right now.
  • I don't think being the second fattest nation in the world is anything to brag about...
  • Wasn't this already outted as a copy of the Tron T-shirt...only on backwards?
  • Yo Daniel. Maybe WPCentral can buy bulk and sell on discount to us readers outside US?
  • 22$?!?!?!?!?!.....im prolli gonna get it lol
  • this also applicable in USA?  huhhh
  • Me want
  • I'm probably just dumb this way, but I don't understand that hashtag? Can anyone explain?
  • It's a reference to his presentation during the //BUILD/ Keynote when he introduced Cortana. He was trying to do a live demo of Cortana and post to twitter with the tags #cortana #awesome, but she misunderstood him and put one tag of #cortanacashhaveawesome (see took hashtag awesome as "cashhave awesome") - I honestly love that they put that on the shirt and I'm totally going to get that one
  • Oh. haha Thanks.  I was wondering also.
  • Ah, I didn't make that connection. :) I watched the keynote, but didn't specifically remember that. I must not be a big enough fan. ;) I'll just go sit in my corner and get back to app development.
  • Ordering one with hash tag on back... :)
  • Thank you I have always wondered what the heck the hashtag is for lol.
  • Absolutely, I'll be getting that one too! ;D EDIT: actually I take that back... Haven't converted to NZD yet but it sounds expensive.
  • NZD is pretty strong right now. Shirt is 22.95 US which is 26.68 NZ. Not counting shipping.
  • It's the shipping that tends to be the killer pricetag when it comes to getting things to NZ. It's insane sometimes.    
  • I'd like to see a shirt from the Tonight Show: Siri to Cortana - "Oh. It's on bitch!"
  • Thanks, I saw the keynote but forgot about that moment. Awesome in-joke :)
  • No worries. I was going to ask the same thing.
  • 3xl size is for the big show and the great khali from wwe
  • It's either for really tall people or really fat people.
  • If I buy it will it make me faster? Hahahaha.... Screw the spam filter!!!
  • Where's the hats and coffee mugs? I want the Microsoft Store to sell this stuff for immediate gratification pick up.
  • Belfiore's new job. :P
  • Nty
  • Kinda expensive for a simple t-shirt.
  • Shut up and take my money!
  • Is this US only or Europe too?
  • If it weren't US only, it just wouldn't be Microsoft!
  • Don't talk like they always do it. :P It takes time and energy to set up things for physical delivery in various countries. Besides, Surface is in many.
  • I like your username, lol ;-)
  • Yeah, i saw your username before too, my username is this because my real name is Tico ;-P
  • World wide delivery?
  • I might get one, Cortana actually looks really cool. I'd get the shirt with Cortana on the front, empty on the back.
  • I would live one but at the same time most people will think its just a blue circle :P I wish it said "Hi I am Cortana" like it does when you set it up for the first time
  • I personally wouldn't want one saying it, I want to be more subtle in my support for Cortana. If people know who she is, they'll get the shirt. If not, then let them think it's just a blue circle. But I do see what you mean, and it'd be better advertising if it had "Cortana" on there somewhere. It'd be nice if they had a t-shirt option like this: http://nokiatheone.files.wordpress.com/2014/04/cortana-windows-phone-8-1...
  • Want the hashtag one! Geeky as a nerd!
  • #cortanahascashawesome
  • #CortanaCashHaveAwesome
  • I love how MS took that mistake and just rolled with it. They really have a great sense of humor
  • Nice
  • lol i tweeted so often that i want this shirt,now they finally have it!!,:))
  • $23 is a little steep for my t-shirt collection, but nice to know it's available.
  • Does anyone know where I can find the Xbox one logo shirt that was given out during launch?
  • Same place. http://shop.ecompanystore.com/MSCompanyStore/Product/t-shirts/XBOX-ONE-Basic-Tee-Black/mic011055.aspx  
  • Haha. I might buy this. FML.
  • No, I am designing my own. Which reads - Sorry Dave, I am not cheap...go 'Now' play with 'Siri' :/
  • Shirts cool
  • WHOAH dealbreaker when the shipping is more expensive than the product - $31.80 to Canada
  • Lol "the swag"
  • Gimmee! Maybe I'll stop by the MS store here in town and see what they might have.
  • $30 for a T-Shirt, even one a rad as this, is too much.
  • Kinda thinking the same thing....$10-15 shipped would be the sweet spot for it.... Still cool anyway about it...
  • Not the right design. Notice how Joe's shirt has the Cortana circle with a grey outer ring.
  • Should be light blue, and then a darker shade of blue. The grey on Joe's shirt doesn't look right.
  • I'd love this shirt, but without the hastag on the back :/ wonder how hard it'd be to scrape off.
  • They sell both versions. One with, one without.
  • Noticed that like 2 seconds after I posted. I've now pre-ordered :)
  • Preordered one for myself. ^_^
  • Just checked the shipping costs. $84.24 for International delivery. Damn that's expensive!
  • Who says they're not still M$?
  • Thats insane. If I could get it for $25 with delivery to EU I would be all over that, otherwise just have to wait until I am back in US in future.  
  • Uh it is not that hard to make this shirt yourself for 15 euro or so. Just bing/google a tshirt printing company in your country and draw a circle in PhotoShop and submit it to be printed on a blank t-shirt.
  • I prefer the one I made last week :-) pic.twitter.com/tdXJtPzdoY  
  • lol You are mean to Cortana...
  • I thought we were at 4% now - thus article shows 4.1%. http://www.pcpro.co.uk/news/386686/nokia-lumia-handset-sales-by-the-numbers
  • US exclusive, isn't it?
  • Draw a circle in PhotoShop and submit it to a local t-shirt printing company. Done. Cheaper.
  • It's two circles. Different colours. A little more complicated.
  • Want
  • Dammit... I want one too!
  • I'll just take WP8.1 :)
  • Can Cortana do more complex things as: 1: To send a text to a person at a certain time? 2: To set a Silent(ignore) to a user in your phone book, not during quite hour? So they will call but you will only see a miss call from that user when you unlock your phone. 3. When you recieve a text or email, from someone you are waiting for, to to not only send a notification but to also make camera light flash or vibrate(both). 4. To make a group(s) for example called family etc, to have set to a certain ringtone. (not sure you can do that in the regular phone settings) 5. what about tracking, when a new song(album) is release from your fav. artist, movie is release, etc. If it is base of bing which is index i dont see why it wouldnt be able to track these different requests. I think when Cortana matures we will be able to do more complex requests and really make your phone the more personal phone in the world.  
  • Yes to all, and lap dances too.
  • Another thing that would be useful is if it could send texts based on specific events such as "If my mother doesn't call me before 8:00, tell her to call the plumber".
  • Exactly! I use to have a app on Winmo that would let me pre write text and send on a certain date and time. Like birthdays, reminders, sweet messege to my girl, etc. Sometimes you get busy at work a dont have time to send it out or forget. So if Cortana can take in a text no reason why you cant say " Cortana, Send text "Happy birthday" to everyone in my Famliy Group on there birtday date.  
  • I don't think she does lap dances, she's tending into rampancy these days....
  • Wear it backwards and it's a Tron shirt.
  • Seems faster?
  • No
  • Waiting for a lawsuit from Apple. Didn't they invent and patent circle to use as a home button?
  • MS and Apple has agreement since 90s not to sue each other and don't copy each other's stuff.
  • They've got more reason to answer to the IDF, as a blue circle is the international symbol for diabetes.
  • The Israeli Defense Force?
  • $32.41 is the cheapest w/ shipping & tax included for just ONE tshirt!? Damn Microsoft, you know, not all of us are softies employees with a big fat check ($xxxx.xx) :(
  • Looks like a Tron shirt...
  • ONLY $67.87 shipping to the UK. Bargain!!
  • Bet you could buy a 520 and a pack of cigs for that :)
  • Print your own one at a local printing company. Easy.
  • I will print this Cortana logo on a black shirt :D
    Cheaper, and faster
  • And I'll have the official one.
  • Blouse for 23$ is a good deal here is Saudi Arabia, but the cost of shipping will be so expensive :/
  • Is there one with #comingsoon or #inthecomingmonths? Or maybe #duetolowuserbaseawindowsphoneappisnotinourimmediateplans?!
  • Lol
  • I thought it was a Germs shirt for a second !!
  • Ordering - I want more than the t shirt now gotta wait a week
  • I think I'll use my Bing rewards points, oh wait... For a moment there I've mistaken Microsoft for a global company. My bad.
  • Too expensive!
  • I do find it interesting that Microsoft isn't listed under brands on the website... Lol
  • Lol I'm gonna pass. Thanks though
  • Cortana Tee ... US only beta release; UK & China 'later in 2014' and rest of world 2015. If I have to wait for Cortana then I will forego the Tee.
  • Cortana Cash Have Awesome?
  • In the demo, Joe told her to tweet, "Hashtag Cortana Hashtag Awesome" to get "#Cortana #Awesome"
    Instead he got, "#Cortana Cash Have Awesome" :P
  • Looks cool but ill pass
  • Can't believe they actually put this up for sale.  Buying one ASAP!
  • If it were $10
  • Thank you for posting this. I was asking Microsoft on Twitter after Joe's presentation where I could buy one of these. I'm definitely getting one. Oh and I was on Twitter using that hashtag right after seeing it on Joe's demonstration phone. I thought it was pretty awesome.
  • That shop is even crazier than the idiots at Amazon UK. $80 or more to ship a bloody T-shirt to Europe?   Yeah, thanks, but no thanks.
  • Want but 22$.. Expensive!
  • +1020
  • I'll make one myself at eshirt!
  • It's a t-shirt with 2 circles on it, no one will have any idea what it means. Buy an $8 T and an iron on for another $5!
  • Ordered mine today. Now hurry up and get here! :P
  • YES! I just hope they ship to Australia! How come I've never heard of this site before? Heaps of cool stuff on there!
  • Dont mean to be a party pooper but Cortana must be the worst idea to call it. This make sense only for the Halo fans, but for all other mum and pops out there who is not familiar with Cortana, saying Siri is much easier than saying Cortana.
  • You're kidding right? Cortana is not hard to say. Its only one syllable more than Siri.
  • Cortana sounds more like a person's name than Siri, thus making it even more "personal"
  • Hey buddy, that's Your opinion. Don't project Your opinion on others. It makes you look like a douche.
  • Ordered mine, but $7 for 10 to 15 day shipping? Damn!
  • Can I get this to be shipped in Mexico?. That's one awesome shirt.
  • Too big for Asian
  • Another item I problem wont be able to get.  I wanted, and still want a Scroggle mug. Can't get one. Now this shirt. Probably won't be able to get it either.
  • Gone one as a birthday gift... everytime my brother comes over, I fill it with coffee and turn the eye towards him. He hates it... as of course, he has to love Google :)
  • Let cortana come to my country india, then I'll wear and support it cortana
  • Belfiore needs a hairstyle fitting of his age. He's not a 12y/o skater dude!
  • Looks like The Germs "G.I." album cover.
  • What does #CortanaCashHaveAwesome mean? 
  • She mistook "Hashtag Cortana Hashtag Awesome" for "#Cortana Cash Have Awesome" during the demo :P
  • Right! Thanks.
  • Microsoft should be paid for everyone who want to suit this t-shirt.
  • Someone gift this to me. Its my birthday!
  • What about India, if we want that Cortana T-Shirt in India then?? I want that t-shirt coz i love Windows Phone and love Cortana as well.. So i will feel great if you would help me to get each of this both shirt..
  • Same here. Does anyone know if we can get these t-shirts from India?
  • I want pants with cortana in front wow
  • Did anyone get the update notification? Because I did! And I don't know how because nobody is reporting that it got released. Any info?
  • Iron man 4
  • Not normal! Two Tshirt for $45 and to switzerland send $82!!!!
    Not to akzept.
  • Yadesh bekheyr