What you need to know
- Microsoft highlights the value of Xbox All Access with a throwback music video performed by "All-4-One."
- The music video is set to the tune of "I Swear."
- Xbox All Access comes with an Xbox Series X or Xbox Series S and 24 months of Xbox Game Pass for as low as $25 per month.
It's not clear who asked for a full-length parody video advertising Xbox All Access, but that's exactly what Microsoft delivered. The new music video is a parody of "I Swear," performed by "All-4-One." The iconic band returned for the sake of the Xbox-themed music video. Microsoft also has a news post (opens in new tab) breaking down Xbox All Access.
"No one knows how to navigate the waters of love, loss and love again than 90s R&B singers," says Microsoft. "So, we thought, what better way to celebrate the reimagining of how you can join Xbox with the all-inclusive offer of Xbox All Access than with the '90s R&B sensation, All-4-One, reimagining "I Swear," their 1994 ballad?"
"It's All There" emphasizes how people can get everything they need in a single subscription. In the dulcet tones only All-4-One can deliver, the song echoes "the best of Xbox for one monthly price."
With a somber tone, the group says it must move on from its previous-generation console. But the move is all worth it, says the song, because Xbox All Access comes with a console and 24 months of Xbox Game Pass Ultimate
"It's all there"
Everything you need to game
Xbox All Access includes either an Xbox Series X or Xbox Series S and 24 months of Xbox Game Pass Ultimate with no upfront cost.
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Sean Endicott brings nearly a decade of experience covering Microsoft and Windows news to Windows Central. He joined our team in 2017 as an app reviewer and now heads up our day-to-day news coverage. If you have a news tip or an app to review, hit him up at firstname.lastname@example.org (opens in new tab).
This was a thing of beauty. The nostalgia was strong and I loved it!
Oddly, the Music/video style presentation gave me nostalgic goosebumps.
When I stumbled upon the video by mistake I laugh my head off at the sheer randomness of it. Marketing genius imo. Of course there was always the buzzkills however the overwhelming response in youtube comments section on the video is extremely positive and that's no easy task lol.
MS marketing is all over the place. But I love this particular place.
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