Xbox is Microsoft's gaming division. Launched in 2001 with the original Xbox console (presented by Bill Gates and The Rock, no less), the division has gone through multiple permutations on its journey to its current form. Originally envisioned as a device that could bring Windows to the living room, Xbox eventually competed more directly with PlayStation targeting core gamers.
Xbox had solid success in the United States and other English-speaking markets, buoyed by heavy hitters like Halo and Forza, alongside various heavy hitting third-party exclusive titles. Microsoft's Xbox is responsible for various gaming innovations that are now commonplace. Online live infrastructure, "games as a service" titles, subscription services, and cloud-first business models owe at least something to initiatives spearheaded by Microsoft (for better or worse).
In 2013, Microsoft's push to turn Xbox into a digital-first entertainment center saw widespread pushback from the gaming community. Despite predicting trends that are now commonplace, the way Microsoft positioned Xbox back then has seen it struggle to regain the relevance it once enjoyed as a brand in a universe of increased competition from other platforms, in addition to always-on forms of entertainment and smartphone-delivered social media algorithms.
As Xbox enters its 25th year, Microsoft is once again reinventing what Xbox is with its new approach, doubling down on Windows' openness, and returning to the original vision of Windows gaming in the living room. It'll be fun to see how it pans out.
Essential Xbox reading
Latest about Xbox

This fan-made Xbox website brings back the golden era of Xbox 360 voice chat messages
By Brendan Lowry published
Xbox If you've ever wanted to relive the days of Xbox 360 voice chat messaging, you now can thanks to an awesome new fan-made site that recreates it.

You can finally play State of Decay 3 soon — its studio is hosting alpha playtests next month
By Brendan Lowry published
Xbox Six years after it was announced, Xbox's State of Decay 3 will finally be playable soon as Undead Labs prepares to kick off alpha playtests this year.

CD Projekt CEO weighs in on Xbox Game Pass and Asha Sharma's new role
By Adam Hales published
Xbox CD Projekt Red CEO Michał Nowakowski recently discussed the impact of Xbox Game Pass, explaining how it helps bring The Witcher 3 to a new generation of players while extending the game’s lifecycle.

Xbox FanFest goes global, confirms events in Europe, Japan, and more
By Jez Corden last updated
Xbox Microsoft has revived Xbox FanFest for the Xbox June Showcase 2026, but it's going even further than usual this time.

Xbox PC Remote Tools arrive to speed up game deployment, testing, and debugging on Windows devices
By Adam Hales published
XBOX PC Microsoft has unveiled Xbox PC Remote Tools, a new suite designed to streamline deployment, testing, and debugging for Windows game developers across remote devices.

Xbox players get exclusive rewards in top games just for drinking some Fanta
By Adam Hales published
XBOX Xbox celebrates its 25th anniversary with a Fanta crossover, offering in-game rewards across Halo, Diablo IV, and more alongside prize draws and real-world experiences.
This ultra-rare Xbox 360 revealed a Grand Theft Auto beta with cut content
By Adam Hales published
Xbox A £5 Xbox 360 devkit has revealed a pre-release GTA IV build from 2007, uncovering cut content including ferries, a zombies mode, and early gameplay changes.

Xbox studio begins hiring for a mysterious new game
By Adam Hales published
XBOX Compulsion Games is hiring across multiple roles as it begins work on a new IP described as intriguing, according to a recent LinkedIn post from the studio.

New “Triton” tier discovered in Game Pass, seemingly limited to first‑party games
By Adam Hales published
XBOX A newly discovered Xbox Game Pass codename, TRITON, points to a first party game lineup, adding to speculation that Microsoft could be testing a different subscription offering.
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